Two Sisters Tragic Story Emotional Appeal

The video titled, "Two Sisters Tragic Story" establishes what kind of appeal it is immediately. The first thing you hear from the video is, "Grief has consumed a local community after two teenage sisters died in a early morning crash". This tells us that the type of appeal they're aiming for is emotional appeal. There can also be a logical appeal in about this YouTube ad. The idea that drunk driving kills and this video can be viewed as a fact to that statement. However the emotional appeal is much more suited because of the opening as well as the music they use. It's emotion provoking music that, in the right situations, can make you cry or become emotional yourself. They put some key titles on the screen through out the video which sort of tell their path as they went through it. The process of realizing what happened and then putting it together and moving on and coming to terms and building a legacy. The parents had some very powerful things to say, mainly being that their kids made a mistake and it costed their lives, they don't want them to be forgotten but from that event came positivity. After that event the community added a system for people to call a number and have them be riven home and they thought they weren't suited to do so and also they implemented a driving course for kids of their age.