Summary of "Advertisements R Us"

In her essay, Advertisements R Us, Melissa Rubin brings insight to how companies persuade consumers to support their products. Rubin argues that Cola-Cola does this through the use of ideals, values and stereotypes. She first does this through the connection between the ad and World War 2. According to the essay it puts the company in position to expand their enterprise and have others try their product. In addition the author argues in the ad there is visible segregation of not only black people but women as well. She says it's one of the ways the company conforms to America's racial intolerance. The article also indicates that the way the ad it set up in its images that it gives the consumer a sense of pride and persuades them participate in that pride. The author concludes that from all the given above that the main message of the ad is, "theirs is a life to be envied and emulated, so drink Coca-Cola and live that life yourself."