Homework Assignment Summary 10/22 (Advertisements R Us)

Advertisements have always been design to persuade us to purchase their products. A given ad from Coca-Cola company presents many things to its viewers. Firstly and most notably is that there is visible segregation present within the ad of both ethnicity and gender. It mainly presents white male seemingly all enjoying a cold crisp coke. This gives an insight as to what America in 1950's society was like an what was deemed important. As Rubin points out, the diversity Coca-Cola was supporting and chasing was that of economic and war related. Another point presented is Coca-Cola has given itself the image of America and during wartime it spread its image to other countries. "The ad suggests that Coca-Cola recognized the patriotism inspired by the war..." (Rubin, 178). With said patriotism the ad suggested supporting troops by giving them a Coke set Coca-Cola up for expansion perfectly. The ads basic message was Americas lives are "to be envied and emulated, so drink Coca-Cola and live that life yourself" (Rubin, 180).